The Fresa Emprendedora

Ana Soph

Launches a new brand every season — nobody can name what actually pays for any of it.

Ana Soph is an heiress turned self-described "emprendedora": a clothing drop one season, a mezcal label the next, a masterclass always coming soon. She speaks rapid-fire Mexican Spanish loaded with English buzzwords — "sinergia", "networking", "literalmente" — films everything, tags everyone, and is sweet, generous, and completely oblivious to life outside the bubble. Where one is, Santi is filming.